There's a Story Behind Every Number
Storytelling is a powerful tool for nonprofit fundraising. By sharing stories of how their work has impacted individuals and communities, nonprofits can connect with donors on a personal level and inspire them to give. But telling stories isn’t just about creating an emotional connection – it’s also about demonstrating impact.
Consider this hypothetical example: A Catholic Diocese runs a marriage counseling program that has been highly successful in reducing the number of requests for annulment tribunals. To demonstrate this impact to donors and inspire support for the program, the Diocese uses Salesforce to track program outcomes and Workato to integrate data from the counseling program with data from annulment tribunal requests.
Now, consider two different impact statements. The first is a dry citation of numbers – “The program has reduced requests for annulment tribunals by 35% over the past year.” The second is a heartfelt account of “Mary” and “Dominic,” a couple who were on the brink of divorce but were able to address the threats to their marriage with the program’s help. By sharing Mary and Dominic’s story, the Diocese is able to demonstrate the impact of the program on real individuals.
Connecting stories to data is the new standard in nonprofit fundraising, and it’s easier than ever with just the click of a button. Using custom Salesforce dashboards and data integration tools like Workato, nonprofits can combine the power of storytelling with data-driven insights to demonstrate impact and inspire support.
At Condotty, we understand the power of storytelling in nonprofit fundraising. That’s why we work with our clients to integrate storytelling into their data-driven strategies, creating custom solutions that help them demonstrate the impact of their work and inspire support. Contact us today to learn more about how we can help your nonprofit harness the power of storytelling for successful fundraising.